We don’t know what will occur after
the break; nonetheless, this is the target we ought to aim for, a target that
should break. As Shanti Kumar concludes, “Therefore, within the university
system practitioners of television studies may need to shed all pretensions of
being ‘interdisciplinary,’ and engage with its disciplinarity by extending the
discipline to its dialogical limits where, paradoxically, it breaks down”
(151). This is Kumar’s solution, I think, to the double bind that is Global
Television Studies; the double bind being the impossibility and necessity of
studying television in a global framework. We certainly must take a global approach
to T.V. studies, and to ‘study’ itself more generally, but a truly global, interdisciplinary
approach is impossible for all the reasons Kumar lays out.
This is
quite a different approach from David Morely’s investment in empirical knowledge
of television reception and from Michael Curtin’s genealogy of media capital.
Yet, I don’t think Kumar is in disagreement necessarily with Morley and Curtin.
It seems, instead, that Kumar is arguing for self-reflexivity in the terrain of
Global T.V. Studies, or an awareness that while the discipline is useful, it is
also impotent.
This
perhaps explains my gripe with industry studies last week, as I find that the
accumulation of empirical evidence and the disciplines that espouse that
approach are useless so long as they ignore questions of how academic inquiry
is itself imbricated and enabled by structures of power, both global and local
(though they might, in another sense, be useful to capital). Though it is obvious,
it is perhaps not said often enough that where ideas come from, and how they
are produced and distributed, makes a significant difference in the shape those
ideas take. We might think back to McLuhan’s “the medium is the message,” and ask
ourselves if the academy is not itself a medium that both produces and distorts
our messages.
As a
concluding thought, I’d like to pose the question of what differentiates
interdisciplinarity from lateral or horizontal thinking. The difference might
be in the end towards which our intellectual questions bring us. Both disciplinarity
and interdisciplinarity operate according to a “pursuit” of knowledge, or even
the pursuit of a break, as in Kumar’s case. I would argue that lateral/horizontal
thinking is not about a unilateral pursuit (pursuit, I think, is always
illusory), but something more like a return – a return to what is already “known”
– such that we are invested in finding new questions for old answers. We might,
then, already be living in the ruins of our disciplines, or the awareness that
they will not lead us to satisfying solutions or conclusions. How then do we
make do with these ruins? If these ruins are broken solutions, how might we
live with questions and no answers?
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