While reading Holt’s piece on the story of media
conglomeration/vertical integration, I kept coming back to Argentina’s recent
history. Holt explains how studio companies started partnering up with
distribution companies and broadcasters so as to control content and its
distribution, a process enabled and even (although unintended at some point) promoted
by the changing regulatory landscape. Well, Argentina’s past government crafted
a law in 2009 precisely to separate content and distribution. The video I’m
leaving here explains a bit of this. This law ended up being a failed attempt
to democratize the media landscape, which was still regulated by a law enacted
during the last military government, because it led to never-ending legal
battles that held the audience hostage to arguments from both sides – it really
was a political struggle dressed up as a fight for democracy. But I think it’s
interesting to think of media convergence in other contexts where not only socio-political
dynamics are different but also infrastructure access, like Jenkins suggests.
https://www.aljazeera.com/programmes/listeningpost/2015/03/argentina-reforming-media-landscape-150324101323459.html
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